What changed

Before. Lots and models sat on a builder template. The consultation form was a buried mailto.

After. The North Shore, named. Models, lots, and the form they already use, on a phone.

Before. A bilingual builder with an English-first template and a contact form that dropped half the fields on a phone.

After. French and English, as they print it. Models, lots, and the form they already use.

Before. A luxury floor the phone could not read. Inventory lived in a PDF. A showing request was a generic contact box.

After. Kirkland, named. Inventory, the maison, and a private showing that still takes the floor. English and French.

Before. A villa site that sent people to a listing platform and took a cut of the stay.

After. The house, named. Direct booking still takes the villa.

Before. A contractor site that could have been any city. Consultation was a mailto with no lot or budget field.

After. Montréal, named. Design and build, through handover. A consultation still takes the project. English and French.

Before. Neighbourhoods buried under a national-looking template. Enquiry went to a catch-all inbox.

After. Arbourbrook, Trail View, Fox Run. About twenty-five a year. A principal still reads the enquiry.

Before. Hours and prices were not on the first screen. Setmore lived in a new tab. Arabic was missing even though the shop already prints it.

After. Downtown hours, prices, three chairs. Setmore still takes the bookings. English, French, and Arabic.

Before. Four shops, four stories. A client had to already know which Square link.

After. One site. Four addresses. Square still takes each chair.

Before. Menu lived on Instagram. Tables were in TB Dine, disconnected from the site.

After. The pasta kitchen in Pointe-Claire. Menu and room on the site. TB Dine still takes the table.

Before. Two rooms, two sites, two forms a client had to already know.

After. One site, both rooms. Their own forms still take the bookings.